Thanksgiving is most definitely my favorite holiday! Unfortunately, it often gets overlooked or quickly passed by these days. Recently, I was in a Walgreens buying a card for someone. When I rounded the corner to the card aisle, I was taken aback by the sheer number of Christmas cards. At the very end of the aisle there was a tiny sliver of Thanksgiving cards. Honestly, it made me sad. Thanksgiving, and thankfulness, is disregarded far too often in our culture today.
For that very reason, I wanted to tell you, you are not overlooked. You mean so much to your Creator and to us at Yellow Leaf Marketing. If you’re reading this, you’re a friend. It is an honor to have you here today. We really mean it when we say that God has been kind to us by causing our path to cross yours.
We wish you a very happy Thanksgiving! We pray that it is a joy for you to gather with family and friends to celebrate all that you have to be thankful for. We hope that thankfulness continues to find its way into your heart every day of every year!
We are so excited about the launch of Yellow Leaf Marketing V2! We couldn’t be happier with how everything turned out. We wanted the new site to be upbeat, fun, informative, clear and thorough… and I think we’ve accomplished just that. HUGE thanks to our partners on this project. My good friend, Graeme Nelson with Allies, killed it on the design and our friends at Websults were a great asset to have on the development end. Very grateful for you guys!
We wanted to simplify our services into a short list of easy-to-remember actions. And so we did.
Plan. Design. Execute. Measure.
These four stages (and all of the services that fall within each) accurately describe what we have the privilege of doing every day. Another great area of the site is our Work page where we highlight our clients and the work we’ve done with them. You can read about our awesome team here, as well.
I also wanted to make sure you knew that for the next two weeks you can order a Yellow Leaf Decal free of charge. After September 2nd they will be $1.99 so act fast! We created these decals so that everyone was able to share the story of the yellow leaf in a creative way!
We’re really excited about our new site and we’d love to hear your feedback in the comments!
With the launch of our new website, we have made a promise to ourselves and now to you: We promise to blog regularly. Our goal is to post two new blogs each week. You can expect topics related to social media (duh.), digital marketing strategy, content marketing, email marketing, productivity, leadership and more!
We wanted to give you the opportunity to subscribe to the blog so that you can stay up-to-date with what’s happening in the social media world and here at YLM. So here’s the scoop: Follow this link to sign up for YLM Blog updates. Once you’ve opted in, you’ll get an email at 8am the morning after the post launches with that post’s content. It’s pretty much like magic. This is the sure-fire way to stay in touch with us and to keep up with what’s going on in the wide world of social. Here we go!
Today, co-founder of Instagram, Kevin Systrom, announced that their wildly used and popular app will now include video. There have been rumors of this addition for the last few weeks. I have to admit, I wasn’t thrilled when I heard the plans. But I must say that I have changed my tune. You see, I was worried that the addition of video would ruin the Instagram experience. The last thing Instagram needs is awkward #selfies and videos of what people are eating for breakfast. Now, hear me, these videos will come, but they won’t dominate your feeds (unless you follow really annoying people). The videos that I have seen so far are from the same creative folks I follow, who are now using video exactly like they used (and will continue) to use photos. Including the filters feature with the video release has a lot to do with the maintaing the “Instagram experience.”
You see, what I thought would ruin the platform only makes it better, especially for marketers. Here are a few reasons why Instagram Video trumps Vine.
It’s true, much of my time now is spent on phone calls or in email conversations educating on best practices or the “smart” way to do something. This got me thinking: “I’m working to move my clients forward on a timeline of social media and digital competence.” So here are the four stages of socia media competence the way I see them:
Today is Administrative Professionals Day. Did you know that? I was unaware until I had an executive assistant begin working for me and then you just have to start knowing things like that. Actually, my beautiful wife reminded me. So, Happy Administrative Professionals Day!
A few months ago, my wife and I attended Michael Hyatt and Ken Davis’s Platform Conference in Nashville. It was like drinking from a fire hydrant of leadership and platform-building awesomeness. Michael mentioned in a couple of his sessions about the success of his working relationship with his executive assistant. I’d read a previous blog post of his about eaHELP and the importance of a virtual assistant, but I’d always just skimmed by, not thinking it would be the right fit for me. But something clicked for me during the conference. He mentioned that his “EA” books all travel, syncs calendars, sets up productivity systems, makes phone calls to clients, email management and on and on and on. Everything he mentioned was something that I desperately needed help with.
Long story short, a few weeks after we got back to Tampa from the conference, I filled out an application on eaHELP.com to learn more about becoming a client. The process picked up from there and it has been wonderful ever since.
In this post, I just want to paint a picture for you of why I love being an eaHELP client. This is only my experience, but I have to think that most eaHELP clients have a similar story to tell.
Each month at Yellow Leaf Marketing we provide our clients with in-depth reports on their social media and digital marketing success. We measure specific KPIs to show them the health of their programs or where things need to be improved. I’m constantly intrigued at the diverse and sometimes surprising demographics of our clients’ fans, followers and visitors.
This is a great look at social media demographics as a whole. Enjoy!
What surprised you about these findings? Does this change or help frame up the way you will use social media as an extension of your brand? Tell us in the comments!
Yesterday, Twitter turned 7 years old. They released this video of their, seemingly, greatest hits. The social networking giant currently has over 200 million active users and 400 million daily tweets.
Happy Birthday, Twitter. Congratulations on changing the way the world communicates.
Yesterday, I had the privilege of attending Nashville’s Country Radio Seminar. I was asked to speak on a panel entitled Going from LIKE to BUY. The purpose of the panel, organized by my friend Daniel Anstandig, was to give practical examples to radio professionals of how you really can monetize your social media strategy and go beyond only measuring Facebook “likes” or Twitter “follows.” My kind of panel for sure. Our moderator was Dan Halyburton and I presented alongside Chris Brashear, Social Media Lead for the Bridgestone tire brands. I really had a blast meeting these guys and getting to know them a little better. A few of the attendees asked that I send my slides their way, so I decided to post them here via SlideShare. I hope they are helpful. I’ve included a few notes below the slides.
Social Media has evolved. We knew it would and now it has.
Social can no longer be relegated only to the “young” staff person in your office. Nor can it show up only on the Intern’s job description. Social media has evolved from a “job” to a definitive “skill” I like what Jay Baer says on this subject: